Rejuvenating Refreshment
Working directly with the founder, we created a brand of popsicles that was full of electrolytes and vitamins, while low in sugar. After concepting dozens of unique names, JÜVE Pops was born. Continuing to work closely with the founder to position them strategically and develop their visual and tonal brand identity, packaging, and website, JÜVE Pops went to market with both frozen and ambient pops that could be directly ordered online.
