Supply Chains are Human
A leader in the global supply chain, Kinaxis wanted to evolve the look of its website and push the visual design. I worked directly with the web team to create web pages, components, and new marketing initiatives. Based on the new website designs, I designed and improved the user experience to ensure it’s an engaging, design-first, website while using subtle animation treatments to elevate the design aesthetic. The mix of visuals and messaging was used to captivate and engage users for lead generation and data capture activities, increasing the site usability and engagement by 67%.
